Epictus Beauty Redefining Freestate’s Beauty Retail Scene

Epictus Beauty, founded in 2022 by dermatologist Dr. Lehlohonolo Wa-Makhakhe and his wife, Mantwa Wa-Makhakhe, is swiftly making its mark on the South African skincare landscape.

Epictus Beauty, founded in 2022 by dermatologist Dr. Lehlohonolo Wa-Makhakhe and his wife, Mantwa Wa-Makhakhe, is swiftly making its mark on the South African skincare landscape. Based in Bloemfontein, this Black-owned brand is driven by a commitment to providing high-quality, accessible skincare products that meet the unique needs of African skin. Their vision is to combine scientific innovation with inclusivity, ensuring dermatologist-approved skincare is available to diverse South African consumers at affordable prices.

Dr. Wa-Makhakhe, who brings expertise in dermatology and formulation science, spearheads Epictus Beauty’s product development. He focuses on issues particularly relevant to African skin, such as hydration, sun protection, and soothing formulations. His dual role as a senior lecturer at the University of the Free State and his experience as one of the relatively few Black dermatologists in South Africa provide him with a unique insight into the specific skincare needs of South Africans.

Under the leadership of Mantwa Wa-Makhakhe, the CEO, Epictus Beauty has strategically expanded its presence in major retail outlets, including Spar and Pick n Pay stores across the Free State, Gauteng, and Eastern Cape provinces. Notable locations include Bloemfontein’s Fauna Spar and Aljo’s Spar, helping the brand reach a broad audience and promoting economic growth within the community by enhancing the representation of Black-owned businesses in South Africa’s beauty industry.

Epictus Beauty’s commitment to empowerment extends beyond skincare. The brand actively fosters connections with local government and communities in Mangaung Metropolitan Municipality, aiming to create initiatives that support Black entrepreneurship and stimulate economic activity in the region. By merging high-quality skincare with a community-centered approach, Epictus Beauty is well-positioned to grow its influence across South Africa, setting a new standard for accessible, dermatologist-backed self-care.

For more on their product line and philosophy, visit Epictus Beauty’s website.

Job Circular 2023
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