Two other names seriously thought-about were St. Tropez and LaSalle. However F. T. “Ted” Hopkins, Cadillac common gross sales manager, and Gordon Horsburgh, the division’s director of selling, dissuaded those who favored LaSalle by declaring that the original LaSalle automobile had failed in the marketplace, whereas the Seville had not.
The Falcon pushed Ford’s share of the Australian new-automobile market from 10 % to 19.4 p.c — before the automotive’s failures and the gross sales tax hike hit. (With Ford nudging a 20-% share, Holden had lost six p.c, however nonetheless owned more than forty p.c of the market.) Nonetheless, in the primary two years, roughly 54,000 units have been offered, manner beneath Ford’s prediction of 70,000.
Right here it seemed was a Cadillac that actually might go wheel-to-wheel with Europe’s best sports sedans, and “automobile buff” magazines wasted no time arranging showdown assessments. Automotive and Driver first pitted the CTS-V in opposition to a BMW M3 coupe and new M5 sedan, legal anabolic steroids judging the Cadillac equal or higher in most respects, especially for worth.
