What can social media have to offer SEO? At MWI, we get this a lot from the current and potential clients. Although social media has been a growing channel for marketing in recent years, the majority of companies have not yet started to benefit from it. This is especially true to consider if you’re planning to invest in search engine optimization. Making and managing social media accounts is extremely important for supporting SEO efforts, although their benefits aren’t immediately apparent. Below are five reasons why social media is important for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. When people share content via Twitter, Facebook, comment or share the content they like it is referred to as a social engagement. The more social engagements a piece of content receives, the more social signals it will bring to your website. Social signals are utilized by search engines to rank content. It’s a way to measure what content people find useful over what their automated algorithm decides is of high quality. The content you’ve created can be instantly indexed if it’s receiving a lot of social interactions.
2.) Link Building
It’s long gone from the period when you could just go out and ask for hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links in the traditional way: create top-quality content that’s relevant. How can you get your content to websites that are willing to link to your content, when they are considered “unnatural”? Social media is your answer. Social media lets you present your content in front of people who are interested and could be in a position to influence them to link to your content when it’s worthy of linking to. Those people will also promote your content to their network, further increasing the influence of your content.
3) Amplification of content
You can make all the high quality content you want but it’s not going to gain any traction without amplifying it. Email marketing is an excellent way to increase the reach of your content, but it will only reach people within your database of marketing. Social media enables you to expand your reach with your content. If you publish your content to your followers, they’ll spread it to their own followers if they find it helpful. This will cause them to be able to share it with their followers which will increase the reach of your content. In addition, you’ll gain relevant traffic and inbound links as well as social signals and brand https://firmidablewiki.com/index.php/User:Jacelyn1129 recognition, all of which can be utilized by search engines to determine content assessment of quality.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines will use your brand’s image and recognition to judge the quality of your site and how trustworthy it should be for their ranking algorithms. Social media helps to build brand awareness and increases the quality of your content. This is what Google refers to as a co-citation. Co-citations can be created via social media in order to increase Google’s trust and help with brand-name searches.
5.) Social Indexing
Since the search engines index social media profiles and display them up in search results pages. This allows your company to be displayed in search results for branded searches on more than just your own website. But there’s more than that. Individual Tweets from Twitter were once indexed and shown in search results, too providing another method for your content to rank in the search results. It was only temporary for a few months, until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.