What does social media have to offer SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a fast growing marketing channel that most companies have only started making use of in the last few years, however it’s crucial to make use of – especially if you’re investing funds into SEO. Setting up and managing social media accounts is extremely essential to aid in SEO efforts, though the benefits are not immediately apparent. Of the many reasons to consider social media as a part of your overall strategy to be online Here are five reasons why it’s crucial for SEO.
1.) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. Social engagement occurs when people like, comment, share, or tweet about a piece of content. The more social engagements your content receives, the more social signals you send to your site. Search engines measure the social signals they receive, and then use them as an indicator of quality when ranking content. This allows search engines to determine what people find most useful and what their algorithm deems good quality. If a piece of content receives lots of social engagement the content can be identified.
2) Link Building
The days of asking for websites to add links to your site. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating top-quality content that’s relevant. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an “unnatural” link building practice? Social media is your answer. Social media allows you to publish your content to interested audiences who might be willing to link to your content, when it’s worthy of linking to. They will also be able to share your content with other people and increase your reach.
3) Content Amplification
The quality of the content you publish, it’s unlikely to get much traction unless you amplify it. Sure, زيادة متابعين تويتر () email marketing is an excellent way to increase the reach of your the content, but it’ll only be able to reach people who are in your marketing database. Social media can help you connect with new audiences through your content. If you share your content with your followers, they’ll share it with their own followings if they find it helpful. These people will then spread the word to their networks to increase your reach. In addition, you’ll gain relevant traffic and inbound links as well as social signals and brand awareness, all of which can be used by search engines to determine content to determine the quality of your content.
content amplification lifecycle
4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your website as well as how much it is considered reliable in their ranking algorithms. In addition to boosting your content, social media also helps create brand awareness. This is what Google calls a co-citation. These co-citations can be built through social media , which can help improve Google’s credibility and aid in branded searches.
5.) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing in search results pages. This lets your brand show up in search results for branded search queries that are not limited to the site of your business. It’s more than that. Individual tweets on Twitter were initially indexed and included in search results too which gave another means for your content to rank in search. That was only temporary for a few months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.