What the heck does social media have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is rapidly expanding channel of marketing that many businesses have only recently begun taking advantage of in the last few years, but it’s vital to take advantage of it in particular if you’re putting resources in search engine optimization. While the advantages of social media might not be immediately obvious, they are vital for SEO support. Of the many reasons to think about social media as part of your overall strategy to be online, here are 5 reasons it’s important to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. If people tweet, share, like, comment or share the content they like that is known as a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you build to your site. Social signals are utilized by search engines to rank the content. This allows search engines to determine what people find most useful and what their algorithms consider top-quality. If something is receiving lots of social interaction, it can be instantly indexed.
2.) Link Building
The days of asking for websites to add links to your site. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write quality content that is relevant. How do you reach websites that are willing to link to your site, if you ask them directly, which would be thought to be “unnatural”? Social media is the way to go. Social media lets you publish your content to people who are willing to link to it should it be worth linking to. These users will then spread your content among others and boost your authority.
3.) Content Amplification
You could create any top-quality content you like however, it will not get significant traction without the aid of amplification. Marketing via email is an effective method to increase the reach of your content but it will only reach those in your list of marketing contacts. Social media enables you to increase the reach of your content. If you share your content, those who follow you will also be able to share it with their followers in the event that they find it helpful. This will cause them to be able to share it with their followers to increase your reach. In return, شراء متابعين تيك توك you gain a lot of relevant traffic including inbound links, branding awareness and social signals All of which are used by search engines to determine the quality of the content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines will use your brand’s identity and awareness to determine the quality of your site and how trustworthy it should be for their ranking algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. This is what Google refers to as a co-citation. These co-citations are built through social media to improve Google’s trust as well as aid with branded searches.
5) Social Indexing
Since the search engines index social media profiles which means they show on search results pages. This lets your company’s brand be listed in search results on branded queries that are not exclusive to your site. This is even better. Individual tweets on Twitter were previously indexed and appeared in search results too – enabling another way to get your content noticed in the search results. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.