What do social media have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has been an increasingly popular channel for marketing over the last few years, many companies haven’t yet begun to take advantage of the potential of it. This is particularly important when you’re investing in SEO. Making and managing social media accounts are extremely important to assist in SEO efforts, even though the benefits of social media aren’t always evident. Here are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time. Social engagements occur when users like, share, share, or tweet about a piece of content. The more social interactions a piece of content gets, the greater social signals you send to your website. Search engines measure the social signals they receive, and use them as an index of quality when ranking the content. It’s a way to measure what content is popular with users over what their algorithm determines to be good quality. If an article receives lots of social engagement It can be quickly identified.
2.) Link Building
It’s past the period when you could just solicit hyperlinks from other sites. Google’s Panda/Penguin algorithms are forcing SEOs to build links in by using the traditional method of creating top-quality content that’s relevant. How can you get your content to websites that will link to your site, if the request is thought to be “unnatural”? Social media can help. Social media lets you share your content with appropriate audiences that are willing to link to it, when it’s worthy of linking to. These people may also share your content with their friends which will increase the impact of your content.
3.) Content amplification
You can make all the excellent content you’d like to however, it will not get any traction without amplifying it. Email marketing can be a great way of amplifying content but it’s only going to reach those in your list of marketing contacts. The possibility of reaching new audiences is through social media. If you post your content to your followers, they’ll be sure to share it with their own followers when they find it useful. This will cause them to be able to share it with their followers which will increase the reach of your content. In return, you gain an abundance of relevant traffic including inbound links, brand recognition and social signals All of which are utilized by search engines to assess the quality of content.
content amplification lifecycle
4.) Brand Communication and Awareness
Brand http://Socialwb.com/%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%88%d8%aa%d8%ae%d9%81%d9%8a%d8%b6-%d8%aa%d8%b1%d8%aa%d9%8a%d8%a8-%d9%85%d9%88%d9%82%d8%b9%d9%83-%d9%81%d9%8a-%d8%a7%d9%84%d9%8a%d9%83%d8%b3%d8%a7/ (blazincoldgames.com) image and recognition can tell search engines much about the credibility of your site and the extent to which it can be considered reliable in their ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google calls this co-citation. Co-citations can be created via social media in order to increase Google’s trust as well as aid with branded searches.
5) Social Indexing
Search engines have been indexing the social media pages for a number of years now, which means they now appear in search result pages. This lets your brand appear in search results that include branded search queries that are not limited to the site of your business. It gets even more effective. Individual tweets from Twitter were once indexable and displayed in the search results. This allowed your website to rank higher in searches. However, it was only temporary it was a short-term solution, and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.